This trailer and the spoilers in the link below use conventions of both British and American soaps.
Storylines tend to be realistic, with the odd sensationalist, escapist plotline to keep a young audience with short attention spans hooked. Costumes and "perfect" appearances of the characters also give the soap an escapist feel.
Link to this week's events in Hollyoaks: you can use this to get ideas for your final trailer
http://www.e4.com/blog/hollyoaks/post/pzv7gwibuxzedimapogay/view.e4
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